Opinion: Eggs for a buck, buck, buck

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Now that the egg farmers in California have to work on keeping their hens out of battery cages, who’s going to work on having financially beset consumers buy the cage-free eggs?

The Humane Society of the United States, the force behind Proposition 2, says it will. If you’re one of the vast majority of voters who supported the measure, you’ll remember that it gave California farmers several years to get rid of their battery cages, where chickens were packed in so tightly they couldn’t turn around. What the measure didn’t do was require anyone to actually buy all those cage-free eggs. Now the Humane Society says it will ‘work with consumers and retailers to promote a robust market for compliant California egg producers.’

It’s an interesting time for such a sales scheme. Families that already have given up most of their discretionary expenditures because of their shrinking wallets--gardeners, house cleaners, dinners out--find that one of the few areas where they can still cut is food. The mortgage is the mortgage, it’s not coming down in size. Neither is the life-insurance premium or, unless you live in the dark, the utility bill. The food budget has more flexibility--less meat, more mac and cheese--so fewer people are reaching for the $3.25-a-dozen organic, cage-free eggs, and more are waiting for the supermarket to have the regular ones, produced from the misery of hens, on sale for 99 cents a dozen. Eggs keep fairly well, so you can even stock up.

One possibility under consideration is legislation that would require that all eggs sold in California be cage-free. That would have been a fairer way to write the proposition. The vote might have gone differently if voters realized they were actually going to have to pay for their decision, and if they were willing to pay the extra money, fine. It also would have encouraged egg producers from outside the state to treat their chickens differently, to get a piece of the California market. But is this a time for jacking up the price of one of the cheapest sources of high-quality protein?

Meanwhile, the California farmers have time to switch to a different way of keeping their chickens, but they do have to get moving on new barns or larger, more humane cages if they want to meet the deadline. That means new investment, which usually means loans for money to invest, in a tight credit market.