Facebook can use your pictures for ads, no permission required
A warning is bouncing through cyberspace today, landing on the Facebook statuses of many of the social networking site's users. The message: "Facebook has agreed to let third party advertisers use your posted pictures without your permission." It continues with a prescription of how you can protect your photos.
On its face, Facebook's actions seem like a classic case of misappropriation, or the intentional, illegal use of the property of someone else for one's own use or some other unauthorized purpose. Facebook admits in its terms of service that all Intellectual Property content, like photos and videos, belong to you, the user. But the fine print essentially allows Facebook to do what its pleases with such content, with some limitations.
Elsewhere in those terms of service that no one ever reads before hastily clicking "I agree," Facebook says, "You can use your privacy settings to limit how your name and profile picture may be associated with commercial or sponsored content. You give us permission to use your name and profile picture in connection with that content, subject to the limits you place." (emphasis added).
Well, that's not vague or anything. What does "in connection with" these third-party ads (i.e. ads on Facebook but not for Facebook) mean? According to the Facebook-wide status panic about this, apparently it means that your married face could end up on a sexy singles ad.
But Facebook administrators say that's simply not true, and their policy has not changed regarding photos being used in third-party advertisements. Still, the Facebook blog says the site can use your photo for something that you have expressed interest in (say, by becoming a "fan") -- without your permission. Don't worry though, your data won't be shared.
According to All Facebook, the social networking site only allows its users' content to show up on third-party ads if the content is not being cached. But some ad networks do cache data. While many of those networks have been shut down and the site is doing its best to regulate, this is where the major problem lies. In some cases, pictures are appearing even outside the Facebook site.
As underhanded as this may seem, this should be a lesson to actually read the terms of service, vague as they may be, before signing up for a social networking service that wants to use your pictures in ads. That, or don't put up pictures you're not comfortable sharing with people outside your network of friends. In the meantime, you can change your privacy settings. The Facebook ads privacy settings are under "Newsfeeds and Wall."
--Catherine Lyons
Credit: AP Photo / The Canadian Press, Sean Kilpatrick
The worst thing about Facebook is that they can do with your personal data whatever they want, and even make money off you and won't even share. Now that's just not fair lol
Posted by: Ivan Kresic | November 23, 2009 at 02:13 PM
This is all growing pains - while building out the next generation ad platform, facebook is bound to hit some bumps in the road. Not all of the initiates it takes will go over well with their users -- but as long as they listen & make changes as it users requests them, they will have a bigger ad product than google adwords.
im following the development of the facebook ad platform over at http://facebookads.net
Posted by: Facebook Ads | September 01, 2009 at 10:00 AM
If you don't like Facebook's Terms of Agreement, don't use Facebook. Period.
Posted by: Anonymous | July 29, 2009 at 01:43 PM
if your ad settings page is empty, try disabling your adblocker temporarily and reload the page.
Posted by: Anonymous | July 27, 2009 at 05:14 PM
Is it bad if I don't care if advertisers use my pictures? I have posted loads of pictures to Facebook and Flickr, gave them a Creative Commons license so that others can use them, and I don't expect to ever get famous or rich because of them.
In my opinion, If you don't want your pictures to be used, don't let them be seen on the Internet. If you do want them to be used, license them, make sure people who used them respect your CC license, and deal with corporate pirates IF necessary.
Posted by: Mathieu Plourde | July 27, 2009 at 06:26 AM
The fact is, all facebook users deserve this. They've been warned again and again. Facebook has violated their privacy again and again, and the 'users' still use it. Until they vote with their feet, it will keep happening.
Whenever I'm asked by family, friends etc, I myself have personally told them all the bad things facebook can do and has done in the past, only to end up telling them again months later when another facebook scandal hits the net. Partly because they have the memory of a goldfish and they've forgotten it before the next day, but mainly because they stupidly think that what I tell them must be blown up out of proportion and facebook wouldn't really do that to them, would it?
Look at the fools referred to by the article. It says _fortunately_ they had a sense of humour about it. How is it fortunate? it is fortunate for facebook. it is unfortunate for all the other millions of users that these idiots just roll over and laugh it off.
And every time you let these companies get away with it, you reinforce the pattern and make it more 'acceptable'.
Posted by: chris | July 27, 2009 at 01:48 AM
Actually, in the State of Oklahoma, if you simply scroll past the terms and click accept - and doing so is conditional to use of the software or service - you are not bound by anything you "did not read or did not fully understand the scope or implications thereof". I love my state. Sometimes.
This of course poses a HUGE barrier to fraud in our state, at the discretion of the court and common jury. Think about it. It is very useful today as it was in Indian Territory.
Posted by: James Arnold Allen | July 26, 2009 at 12:44 PM
I added my own terms of service to my facebook page. Face book hasn’t taken the page down yet, so facebook must agree my terms
Posted by: I am afraid of Facebook (no name) | July 25, 2009 at 11:10 PM
When will people start taking responsibility for their OWN stuff!?
If I flashed my boobs at a sports game I loose the right to get mad if some perve takes a photo.
If you put your writing, art, or photography on the internet there is NO WAY that you can keep an eye on who takes it and uses it.
It seems naive to think that a Networking site like Facebook (or any of them) would personally check the copyright of every image that gets flung up on the wall, passed around then could very easily be copied and pasted anwhere.
Thats why you tick the clear box, saying you own the rights to the picture and agree to distribute it.
Posted by: erin | July 25, 2009 at 08:42 PM
Is that anything really new? People for a while (unless they're click happy or just coming out from under a rock) realize that FB has had a policy in place for a while.
But only recently has a message in particular been traveling from page to page warning people and telling them to spread the message.
Posted by: Lunarstudio Architectural Renderings | July 25, 2009 at 07:41 PM
Something seems to be broken: the tab to change ad settings is empty for me.
-J
Posted by: Josiah | July 25, 2009 at 03:18 PM
Thank you Facebook. Thank you for revealing to the rest of us all the stupid people in the world. Because anyone who isn't registered on Facebook can still see who is on Facebook.
It's Big Brother for the rest of us.
Posted by: Toby | July 24, 2009 at 10:37 PM
I can't wait for the class action lawsuits to begin... from state attorney generals... since this violates the laws of several states.
Posted by: Chuck P | July 24, 2009 at 06:34 PM