Poll: What do you think of the True Blood ad?
June 12, 2009 | 10:19
am
When LA Times readers picked up their newspapers this morning, they were greeted on the front page by the dark, outsized image of a vampire with blood dripping from his mouth. This striking picture advertised HBO's television series "True Blood" (the point being that the new season starts this weekend) and covered the entire page under the Times masthead. The ad relegated the top stories of the day to a trivialized insert section. OK maybe trivialized is too strong a word, but the ad still pushed some boundaries. What did you think?
--Kevin Patra



The paper doesn't deserve to survive with crap like this going on.
Posted by: Bob Decolette | June 15, 2009 at 03:43 PM
Didn't see it (whew!).
I get better "news" from the Red Plum advertisement pack I get in the mail for free!
Posted by: AAAAANDRE | June 14, 2009 at 02:29 PM
LA: Where the undead roam the streets.
Posted by: Blue Parrot | June 14, 2009 at 01:59 PM
You don't have enough options under Vote. Yes, you're selling out but YES it's also an appropriate cover since this paper has become a pathetic excuse for a paper no better in its political coverage than the blogs which are blatant editorializing in the guise of a political forum. Whereas this paper used to be accused of being too liberal under influence of old lefties schooled in the 60's radical era, lately it's been an organ for Fox News when it comes to local political elections and the lobbying for rightwing candidates.
The double standard in how candidates were treated was so sickening that the blood and gore on the cover of the News section was a pleasant relief from the garbage the paper has become -- far more tasteful, too, than the L A Times' nasty, biased opinions both in the California/ City coverage and Opinion.
(Yes I know the opinion had Rosa Brooks who was annoyingly leftist because she was knee-jerk and just shallow, but mercifully she's gone the opinion writers representing the paper who make endorsements are just plain ignorant and should just keep their opinions to themselves if they really want to do a public service. In conjunction with reporters like David Zahniser whose articles are so biased and attack the same people over and over while exonerating others they like, the L A Times is no better than rightwing blogs like that of former L A Daily News editor Ron Kaye, the L A Weekly under Jill Stewart's bias, and even Doug MicIntyre/ Kevin james.
Posted by: janet | June 14, 2009 at 10:11 AM
Please people, it's an ad for a fictional television show. If HBO want's to pay for front page advertising, why not? I don't think anyone's journalistic integrity is at stake here unless HBO really found an underground coven of vampires and this is really a documentary...wouldn't that be cool? Get your heads out people!!! Or, if it's just because you don't like advertisements, don't look at them. If you feel as if you're loosing something because they take up space where good news can be reported, as opposed to all the bad news, then you may get some sympathy from me. Although, if it's just because you hate advertising in a supposed unbiased journal then get a life...Happines is a choice, and they need to pay the bills just like you and me.
Posted by: Charles Goodwin | June 14, 2009 at 07:46 AM
As someone who has worked in the press for over 40 years, I still ascribe to the idea of keeping the "Editorial" completely separate from the "Advertising" end of things. I have yet to completely understand the compulsion of so many corporations to place their ads where they truly don't belong. It's such a self-serving, shameless, overtly greedy and community-be-d@med mind-set. Why does advertising not have a set of community standards that guides the placement of all ads?
The publication I work for once entertained a notion to place a financial adviser's logo and phone number in a strip across the bottom of the front page. The publishers, fresh out of the "health industry" and new to journalism, saw no real problem. I was astonished they'd even consider such a thing. In the end (and at my urgent plea) they did not accept the ad and the advertiser's response was, "Oh, okay. Then run it where it will fit inside."
"Just Say No" applies to more than drug use. Which is a far more apt analogy than might be imagined for this case...
Posted by: Adrian_Dallas | June 14, 2009 at 05:55 AM
I have no problem with a front page advertisement if it helps to keep the paper in circulation.
Posted by: Ian Mathis | June 14, 2009 at 12:45 AM
Oh I love that picture of Vampire Bill! I live in NJ but if I had known that was on the cover I would have run out to the bookstore to see if they had a copy. Love the show.
I know all newspapers are suffering right now I say if it sells more papers what is the harm. I would hate to see printed papers disappear, so I say do whatever it takes. BTW we buy three newspapers everyday and my husband reads them all. I read only one or two at the most.
Posted by: Corinne (LTB A Billsbabe) | June 13, 2009 at 02:48 PM
I was utterly disgusted when I picked up the paper. I ripped it up immediately, without reading anything about it, and tossed it in the waste basket. What a relief to see the real front page with Derek Fisher and his outstretched arms.
Posted by: SAW | June 13, 2009 at 12:29 AM
I understand the paper is hurting for revenue, but covering the front section with advertising AND putting the LA Times masthead on top was a pathetic new low.
I thought it was travesty enough when the Times started placing advertisements at the bottom of Page 1 (and I still object to this practice).
Keep at it, LA Times. Anger the people who are still buying your newspaper!
Posted by: Larry Wizelman | June 12, 2009 at 03:07 PM
Oh please! Vampire Bill in all his glory (Stephen Moyer) is absolutely gorgeous! All the other cast members are great too. This is Hollywood you guys and these actors/characters deserve credit as we wait, all so tense we’re holding our breath, for Sundays Second Season of True Blood to begin. Way to go LA Times and way to go TRUE BLOOD!.
Posted by: Sherry Steele | June 12, 2009 at 02:08 PM
There are MANY ways to get that kind of attention and sell that kind of positioning WITHOUT putting your flag on it.
It didn't surprise me. You cannot call yourselves journalists when you do that, As a former journalist it also seems to me that means you no longer should be entitled to the rights, privleges and protections journalists enjoy.
Posted by: Henry Mendoza | June 12, 2009 at 12:28 PM