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Breakfast of chumps

September 15, 2008 | 12:52 pm

Barack Obama, John McCain, Sarah Palin, Values Voters, conservative, waffles, Aunt Jemima, campaign 2008, politics, presidential election In addition to featuring an abbreviated Who's Who of prominent conservatives, last weekend's Values Voters Summit at the Hilton Washington offered aisles of conservative merchandise -- including a box of waffle mix that now sits on my desk in The Times' D.C. Bureau. I didn't purchase  "Obama's Waffles" out of ideological solidarity or even a fondness for waffles. Rather, I wanted proof that the Values Voters had undervalued good taste. Not becuse the purveyors of the waffle mix took swipes at Obama on the box -- I admit to chuckling over the slogan "Change you can taste"  -- but because of the gag product's echo of a "real" African-American purveyor of breakfast food.

Barack Obama, John McCain, Sarah Palin, Values Voters, conservative, waffles, Aunt Jemima, campaign 2008, politics, presidential election I'm referring, of course, to Aunt Jemima. (Obama/Jemima -- get it?) The African-American icon for pancake and waffle mix and, later, syrup, is regarded as a beloved figure by her manufacturers. But she makes some consumers uneasy because she evokes black domestics of a bygone era. Recognizing that fact, Quaker Oats in 1989 gave her a makeover, putting her on a diet, removing her headband, and adorning her with pearl earrings and a lace collar. (This may have been overcompensation; who wears pearl earrings while preparing waffles? It's like putting Uncle Ben in a top hat and tails.) Even with her new look, however, Jemima as even a satirical role model for Obama is abysmally insensitive if not insulting.

That was recognized even by the sponsor of the summit, FRCAction, the legislative arm of the Family Research Council. In a statement issued the day after I bought my box of Obama's Waffles, FRCAction conceded that the product represented "an attempt at parody that crosses the line into coarseness and bias." When the waffles were brough to the attention of FRC officials, the statement said, "they were removed and the exhibit was dismantled by the vendor at our insistence. It is our responsibility to fully vet materials that are offered at any event we cosponsor, but we are deeply dismayed that this vendor violated the spirit, message and tone of our event in such an offensive manner." At least they didn't waffle.

Barack Obama, John McCain, Sarah Palin, Values Voters, conservative, waffles, Aunt Jemima, campaign 2008, politics, presidential election

Photos of the Obama Waffles box courtesy of AP Photo/Evan Vucci.


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Comments
26.

Horrifying? False witness? Racist?

I am a firm believer that expressing contempt for another's belief is much better done in words and waffle boxes than with Columbine style shootings. Imagine if those kids used words instead of actions to express their thoughts. Go free speech.

I don't see how one could possibly see this as racist, if Hillary Clinton, John Edwards, or any other canidate had the same record as Obama, they would have their face on a box of waffle mix. Simply by making the statement that all republicans are 100% racist, you are asserting that you are superior to said republicans and thus prejudice against these folks and in turn becoming what you say you detest. Join the haters.

For everyone else, taking the statements on the box of waffle mix is like taking the stories out of a national inquirer magazine and hailing it as the opinion of all newspapers. I do not think that Obama is a slimeball, I think that he is a respectable candidate who does not have any moral grounds or absolute truth to base decisions on.

27.

This says it all ! ! Obama is a slimeball

28.

This awful joke is 100% proof that the Republicans and McCain supporters are racist. You don't see Obama supporters making fun of McCain's race, his age yes. If your supporting McCain your supporting racism.

29.

Yes--I guess those Family Values folks must've skipped that commandment about "Thou shalt not bear false witness against they neighbor." I guess sometimes it gets lost between those other commandments about abortion and homosexuality.

Seriously though...it's hard to know what to say about such a classy display of conservative Christian values. I also find it funny that they don't see the irony of condemning Obama for both his Christian preacher AND what they consider his secret Muslim soul. I mean--come on guys--which is it?

30.

What is truly horrifying to me is that the Waffle creators, Bob DeMoss and Mark Whitlock, once worked at Focus on the Family; DeMoss:has co-authored a book with Tim LaHaye. See Whitlock's own website:

http://whitlockportfolio.blogspot.com/2007/09/letter-of-reference-from-bob-demoss.html

 


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